Adam Parker

CeMAP, CF. Founder, MortgageExplained.

Adam Parker is the founder of MortgageExplained and the author and reviewer of every page on it. He is CeMAP and CF qualified and spent nearly ten years as a mortgage adviser at Just Mortgages, with further experience in commercial finance. He writes to remove jargon and ambiguity from UK mortgages.

Why I built this

I spent nearly ten years as a mortgage adviser at Just Mortgages, and more time since in commercial finance. In all that time, the thing that struck me most was not the products. It was how unclear everything is for the person trying to borrow.

Mortgages are full of jargon, caveats and "it depends". People land on a lender's page and still cannot answer the basic questions: can I get one, how much, what do I need, what happens next. For a long time I assumed that confusion was the reader's fault. It is not. Clarity is rare, and ambiguity is expensive: when something is explicit, people relax; when it is vague, they leave.

So I built MortgageExplained to remove that friction. It is not an advice firm and it is not a lender. It explains the real answers in plain English, and when you are ready it introduces you to a regulated mortgage broker who can advise you properly. Information first. Honest. No email gate. Then a real, regulated human.

Credentials and experience

• CeMAP qualified (Certificate in Mortgage Advice and Practice).
• CF qualified.
• Nearly ten years as a mortgage adviser at Just Mortgages.
• Further experience in UK commercial finance.

What I write about

UK mortgages, complex-income and self-employed lending, contractor and limited-company-director mortgages, buy-to-let, remortgage and product transfer, and commercial finance. The harder the case, the more the right explanation matters.

You can find me on LinkedIn.